Abington's Recent Advertising Campaign Recognized with Eleven Marketing Awards
ABINGTON, PA (May 6, 2010) — Abington Memorial Hospital recently received multiple honors from both the 27th Annual Healthcare Advertising Awards and the 2010 Aster Awards, two healthcare advertising competitions. "The Power to Heal" campaign, produced by Devito/Verdi, the Manhattan-based advertising agency working with Abington, won seven of the eleven awards.
Abington and Devito/Verdi took home Gold at the Healthcare Advertising Awards in the Television Series category for "The Power to Heal" campaign, the Silver award in Radio for a spot promoting Abington's Neurosciences Institute, and the Bronze prize in the Outdoor Transit/Billboard category for an advertisement featuring the Human Motion Institute. "The Power to Heal" campaign also garnered two Merit awards, one for the Newspaper Series and the other for the Radio Series. Abington's community publication, Touching Your Life, also received Merit recognition for an External Publication.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. Over 4,000 entries were received in this year's competition, which is sponsored by Healthcare Marketing Report. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
At the Aster Awards, Abington and Devito/Verdi received five more prizes, including Gold awards for both a Rosenfeld Cancer Center commercial in TV/Video Advertising and for an ad promoting Colon Cancer treatment in Newspaper Advertising. Silver awards were received for three of the hospital's "The Power to Heal" campaign ads, including one for Outdoor Transit Series and one for TV/Video Advertising Series. A radio advertisement promoting treatment for Ovarian Cancer also took home Silver in the Radio category.
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly-sized competitors from across the nation.